Best Raw Editing Software For Mac Rating: 10,0/10 2501 reviews
  1. Video Editing Software For Mac
  • January 02, 2020
  • 29 min to read

A comprehensive review of the best RAW photo editors on the market

There are many RAW photo editors available, and they get better every year. It can be hard and time-consuming to try all of them, so we’ve tried them for you and come up with a list of the best RAW photo editors you should consider right now.

Professional photographers shoot in RAW to preserve as much detail as possible. They want high-resolution images with a wide dynamic range, natural-looking colors, and sharp details. RAW files are large files that need powerful editors. A good RAW photo editor is able to edit RAW files while preserving image quality and color accuracy.

The first criterion in choosing a RAW photo editor is how good the RAW processor is and how well it renders the RAW data. But there are also other criteria to consider, such as support for batch processing, digital asset management, preset libraries, layers and masks, and local editing tools. Practicality is also important. Consider system requirements, processing speed, the user interface and workflow, and, of course, the price.

This is Apple’s free video editing software, and it runs on both Mac OS and iOS platforms, so you can do you video editing just about wherever you go. For hobbyist and amateur filmmakers, Apple iMovie will have approachable tools to help you easily take your footage and edit a video with a clear flow. ON1 Photo RAW is definitely going to come up in all your searches for the best photo editing software for Mac. It has a modern and streamlined interface that looks similar to that of Lightroom’s. The software lets you edit RAW files but also comes with many handy features and tools like a Portrait Mode, Focus Stacking or HDR, Layers, Local.

Jul 05, 2020  In order to upgrade to unlimited storage and unlock features like RAW image editing, you’ll have to pay into their $9.99/month subscription. Download Mylio X for Free. What is the best free photo managing software for Mac? Adobe Bridge is the best free software to manage your photos on a Mac. Even though Mac computers already come with. It's a Mac RAW photo editor too, and the app claims the best support for Photoshop's ubiquitous.psd file format outside of Photoshop itself. Affinity Photo is a power tool.

Because RAW editors are sophisticated software that require a long time to develop, you’ll hardly find free RAW photo editors. The only free editors on our list are darktable and RawTherapee, cross-platform image processing programs with enthusiastic communities around them. Nevertheless, all paid RAW photo editors on this list offer free trials that allow you to test them before buying.

The best RAW photo editors on the market

1. Luminar 4

Released at the end of 2019, Luminar 4 is a RAW photo editor that includes AI-based technology. Yes, it provides support for most RAW file formats and all the basic adjustments you need, but it also provides content-aware automatic adjustments. Its smart features and friendly interface have already convinced many professional photographers to become Skylum Ambassadors.

Luminar’s AI-based features analyze your images and make decisions based on their contents. Luminar 4 recognizes objects and people and applies custom adjustments for different types of pictures. It includes AI-based features for sky replacement, skin and portrait enhancement, structure enhancement, general image enhancement, and adding sun rays.

Moreover, Luminar 4 comes with more than 70 built-in presets, called Looks, that provide easy access to the most popular artistic styles. You can also create your own presets and download Signature Looks designed by renowned photographers from the Luminar Marketplace.

Luminar 4 allows you to fine-tune every aspect of an image, which is great because in RAW editing, every detail counts. Luminar works with layers and masks and provides easy tools for controlling opacity and blending modes. The workflow is fluid and easy to learn, and you’ll find features such as batch processing, adjustment synchronization, digital asset management, and image rating and labeling.

Luminar 4 works as standalone software, a plugin for Adobe Photoshop and Lightroom, and an extension for Apple Photos. It’s available for Mac and Windows and costs $89.

2. Aurora HDR

Aurora HDR was the first Skylum solution for RAW photo editing and is one of the most appreciated HDR photo editors. It’s the perfect choice if you want to create images with a wide dynamic range. Aurora provides tools for bracket merging that create high-quality images without halos, chromatic aberrations, or artifacts. It also includes basic tools such as color toning, a polarizer filter, detail enhancer, and LUT mapping.

Like Luminar 4, Aurora HDR makes use of AI technology to separate noise from detail and deliver exquisite denoising and detail enhancing tools. As Aurora is a RAW photo editor, its support for layers and masks is especially useful. Also useful are the presets designed in collaboration with professional photographers, which deliver amazing effects in seconds.

In terms of practical features, Aurora HDR offers batch processing, support for most popular cameras, and the ability to run as standalone software or a plugin for Adobe and Apple products. Aurora HDR is available for Windows and Mac and costs $110.

3. Adobe Lightroom

Due to its prestigious producer, Adobe Lightroom has been the standard in RAW photo editing for a long time. But it has lost many fans since Adobe introduced the monthly subscription plan. Yes, Lightroom is a RAW photo editor that gives you access to cloud space and synchronizes your edits across all your devices. But it’s expensive, and people have started to look for cheaper alternatives. Adobe Lightroom costs $9.99 per month, which means almost $120 per year. That’s more than other software costs for a lifetime license.

For this money, Adobe Lightroom offers endless sharing capabilities, image synchronization, exquisite image management tools, and easy-to-use image editing tools. It also has many presets, and you can find more in the large Adobe community, which also offers books, tutorials, and video materials.

Adobe Lightroom is available for Windows and Mac, but check the system requirements before you buy it because it requires relatively new operating system versions.

4. ON1 Photo RAW

ON1 Photo RAW 2020 is the latest version of the ON1 RAW photo editor. It’s a complete solution that includes photo management functionality, a powerful RAW processor, and tools for professional photo editing. Like Skylum products, ON1 Photo RAW 2020 includes AI-based functionalities for applying automatic adjustments, creating masks, and producing RAW photos that look like ones from the in-camera display.

Among the best features of ON1 Photo RAW are non-destructive editing using layers and masks, local adjustments, lens correction, custom camera profiles and support for more than 800 camera models, HDR tools, and many presets and effects. ON1 Photo RAW 2020 allows you to copy adjustments to multiple images and synchronize your edits with your colleagues. It also supports tethered shooting and cloud storage applications.

ON1 Photo RAW 2020 is available as a standalone program for Windows and Mac and runs as a plugin for Adobe and Apple products. It costs $99.99.

5. Capture One Pro 2020

Capture One develops a RAW photo editor that supports many RAW file formats and has dedicated versions for Fuji and Sony camera users. Capture One Pro 2020 is a complete photo editing solution for all cameras, and it provides tools for image editing and management.

While Capture One Pro 2020 isn’t very easy to learn and use, once you get to know it, you’ll have full control over every aspect of your images. This software’s features range from tools for basic image adjustments (fixing exposure, color, and contrast) to HDR tools, advanced color adjustments, and presets. Essential for a RAW editor, Capture One Pro 2020 works with layers and masks and provides non-destructive editing.

Video Editing Software For Mac

Capture One Pro 2020 is a powerful photo editor even if its workflow isn’t for beginners. It provides lens and camera profiles, lens correction, high color accuracy, and tools for printing and creative artwork. All these features come with a price, however: Capture One Pro 2020 costs $27 per month. It’s available for Windows and Mac.

6. DxO PhotoLab

Like Capture One Pro, DxO PhotoLab is a complex RAW photo editor for professional photographers. It focuses on color accuracy and camera compatibility. DxO PhotoLab matches the rendering of over 60 camera models and provides optical corrections and custom lens profiles.

Among its best features are exquisite color tools such as ICC profiles, Moiré removal, and the new HSL tool, more than 40 presets, haze removal based on colorimetric component analysis, noise removal that’s been optimized to process RAW files at high speed, and local adjustments. DxO PhotoLab is an editor for color perfectionists and aims to satisfy the most demanding professionals.

DxO PhotoLab provides digital asset management with all you need for organizing images in a neat interface. It’s available for Windows and Mac and costs $140.

7. PaintShop Pro

PaintShop Pro is one of Corel’s solutions for photo editing that includes RAW functionalities. Keeping to Corel’s long tradition in graphic design, PaintShop Pro provides not only photo editing tools but also graphic design tools. So if you want tools for creating artistic compositions, drawing, and painting onto images, PaintShop Pro is the best editor for you.

In terms of RAW photo editing, PaintShop Pro offers a powerful RAW processor, lens correction, HDR editing, geometric transformations, basic adjustments for image retouching, and layers and masks. It doesn’t have too many filters and presets, but it offers support for third-party plugins such as the NiK Collection from DxO and Topaz Labs plugins. This may cover the need for extra features, but these plugins come with an additional cost.

In terms of useful functionalities, PaintShop Pro doesn’t have digital asset management, but it does provide batch processing and support for many file formats. PaintShop Pro is easy to learn and has a customizable workspace. But if you don’t need graphic design tools, they’ll only slow you down.

PaintShop Pro is available only for Windows and costs $79.

8. AfterShot Pro

Another RAW photo editing solution from Corel is AfterShot Pro. Designed to compete with Adobe Lightroom, AfterShot Pro focuses on increasing processing speed while delivering high-quality images.

Unlike PaintShop Pro, however, AfterShot Pro is dedicated to photography. This means is has RAW camera profiles, lens corrections, a large library of presets, and highlight recovery for images with a wide dynamic range. It also provides efficient digital asset management and integrates with other editors. In exchange, it doesn’t have graphic design tools.

In terms of RAW photo editing, we’re more interested in color accuracy, noise reduction, and HDR tools than in drawing tools. Still, the advanced selection tools provided by Corel’s programs are always welcome for local adjustments and subtle image retouching.

AfterShot Pro is a better option than PaintShop Pro for RAW editing. It’s also more expensive, as it costs $99.99. But if you compare it with Adobe Lightroom, you’ll see that it’s worth the money.

9. Darktable

Darktable is an open-source, free RAW photo editor available for Linux, Mac / macports, BSD, Windows, and Solaris 11 / GNOME. It’s designed to be a virtual darkroom and allows you to view negatives through a zoomable lighttable.

Aiming to be more than a RAW convertor, darktable provides tools for image enhancement, batch processing, and tethered shooting. It also allows you to develop your own image processing modules and add them to the program.

For a free editor, darktable offers exquisite tools, from an optimized RAW processor that can manage large files to non-destructive edits and professional color management. It has ICC profiles, several demosaicing methods, base and tone curves, lens corrections, and tools for dithering, haze, fringing, noise removal, color, contrast, and white balance adjustments. It also offers a few filters for creative effects.

However, darktable has minimal image organizing functionalities. It does allow you to search for images by tags, stars, and labels, and it works with metadata.

10. PhotoDirector Ultra

With PhotoDirector Ultra, Cyberlink aims to deliver a photo editor that accumulates the functionalities of Adobe Photoshop and Lightroom at a better price. PhotoDirector Ultra supports many RAW file formats and provides AI-based tools for image retouching, layer editing, and presets.

This software is aimed at a wide variety of users, from professional photographers to the general public. It mixes powerful content-aware image adjustments with tools for making videos out of images, frame templates, and 360-degree photo editing. Delivering a wide variety of features isn’t always the best idea, however. Professional photographers are more interested in color accuracy, noise reduction, and detail preservation than in applying brushstrokes that simulate painting styles.

But despite the features unrelated to RAW editing, PhotoDirector Ultra is very good at recovering blurred images, eliminating haze and fog, and retouching portraits. It also provides image management tools, cloud storage, and additional products such as special effects and dedicated plugins.

PhotoDirector Ultra is available for Windows and Mac and costs $74.99.

11. ACDSee Photo Studio

ACDsee is known for its image organizing software, but its latest products show that it has become a powerful competitor on the photo editor market. Photo Studio is a complete editing solution that includes RAW processing, image editing tools, and the amazing ACDSee digital asset management.

ACDSee Photo Studio Professional 2020 supports more than 500 camera models and offers RAW editing tools such as LUTs, non-destructive color grading, lens corrections, noise and haze removal, contrast and brightness adjustments, layers and masks, selection tools, and local adjustments. It’s fast and supports many file formats, offers batch processing, and has a lot of tools for zooming, previewing, and reviewing images. In terms of the interface and image management, it’s one of the best RAW photo editors.

ACDSee Photo Studio Professional 2020 is available only for Windows. There’s also a separate ACDSee Photo Studio for Mac 6. You can choose between a monthly subscription at $8.90 and a lifetime license for $99.95.

12. RAW Power

Gentlemen Coders offers a RAW photo editor for Mac and iOS called RAW Power that can run as standalone software or a Photos extension.

RAW Power uses Apple’s RAW decoder to provide high-quality images. Among its best features are support for hundreds of camera models, precise curve adjustments, white balance recovery, lots of presets, and perspective and chromatic aberration corrections.

RAW Power also provides digital asset management, batch processing, synchronization between devices via iCloud Photo Library, multiple editing windows, and batch export. It comes as an extension to Apple Photos and costs $29.99.

13. RawTherapee

RawTherapee is a free RAW photo editor for Windows, Mac, and Linux. It provides high-quality images with high dynamic range and uses state-of-the-art demosaicing algorithms. Although it’s open-source software, RawTherapee supports most common RAW file formats, including those from Pentax and Sony.

Among its best features are RAW histograms, adjustments for fixing exposure, contrast, detail, and color, color profiles, and advanced controls. RawTherapee also lets you save your current editing profile for later use or batch editing. Unfortunately, it doesn’t support layers, and you have to apply all adjustments to the same layer, which may be confusing.

RawTherapee has a neat workspace that allows you to find all you need in seconds. It’s intuitive, well-labeled, and has shortcuts for everything. It also provides file browsing, ratings, and color labeling, and it supports metadata. For those who want to see how printed images will look, RawTherapee runs a simulation with a specific printer profile.

14. Affinity Photo

Affinity Photo provides powerful photo editing and graphic design tools. Alongside RAW editing, it provides HDR editing and focus stacking, panorama stitching, support for editing Adobe Photoshop files, and painting tools.

In terms of RAW photo editing, Affinity Photo’s big advantage is its ability to process very large files (more than 100 Megapixels) and to offer smooth zoom at 60 frames per second. It gives you full control over the smallest details of your images and provides editing tools such as levels, curves, HSL, and exposure and white balance adjustments. All edits are non-destructive because Affinity Photo works with layers and masks. You can perform local adjustments using advanced selection tools, analyze histograms, and edit EXIF information.

Affinity Photo provides lens corrections, noise reduction, and hot pixel removal, which is essential for RAW editing. It also provides presets and effects, including brush libraries and text and vector tools. It’s one of the best RAW photo editors for creating artistic compositions and collages.

Affinity Photo is available for Windows, Mac, and iPad and costs $49.99 respectively $19.99.

In conclusion

We’ve tested the most powerful RAW photo editors on the market, but the final decision is yours. Choose the best editor for your needs. Consider your budget, frequency of use, skills, and artistic preferences. For example, you shouldn’t buy an editor with graphic design functionalities if you don’t do abstract photography and strong editing. If you work with large amounts of similar images, batch processing is a must. So is digital asset management when you have lots of albums and catalogs. Keep in mind that trying before buying is the wisest thing you can do.

What is the best video editing software for Mac?
The best video editing software for Mac is Final Cut Pro. It is an Apple product designed to harness the power of Mac computers for speedy and flawless editing. It comes equipped with state-of-the-art video/audio editing tools, including special effects, filters, motion graphics, and an array of enhancements for creating professional videos.

What should you look for in video editing software for Mac? That is a question you may ask when looking for an application to edit your videos. But the better question is–where do you plan to use your videos? The answer can help you choose, as some solutions are simpler than others, allowing for the quick creation of professional-quality presentation or tutorial videos. Other platforms are the more advanced types, with an array of high-tech tools suitable for use by commercial video/film producers and editors.

You’ll be surprised at the diverse range of video editing software for Mac in the market today. If you research all of them, you’ll need to take a few days of leave from work. Don’t worry; we have done the heavy lifting for you and came up with a lineup of the 12 best video editing software for Mac. These best video editing tools are either intuitive to casual users or powerful for pros, while some are scalable so that they can be used by both types of users. We also highlight the key features of each software to make it easier to compare them.

What are the best 12 video editing software solutions for Mac?

Employees prefer Mac for work because it increases productivity, a survey found. Also, workers believe that Mac computers boosted their creativity and collaboration. What’s more, they say that Mac enables them to be self-sufficient.

Workers choose Mac for better productivity

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Since workers across a broad stream of departments prefer to use Mac, it is a natural course for software vendors like video editing software companies and developers to take their product right at Mac’s doorstep. As one of the 100 million Mac and MacBook users worldwide, you’re on the right track upping the ante of your video quality (our apologies, PC users), not just with the right machine, but with any of the software on our list. If your requirement is not Mac-specific, you can read our 20 best video editing tools for more options.

12 Best Video Editing Software for Mac

1. Final Cut Pro

First on our list of 12 best video editing software for Mac is Final Cut Pro. It is Apple’s premier professional video editing software for macOS users. The application is built to tap into the robust processing core, graphics card, and VRAM that power the latest Mac machines. With the software harnessing multi-core and multi-thread hardware capabilities of Macs, together with a huge set of cutting-edge editing tools, the result is smooth and accelerated post-production work from start to finish.

Final Cut Pro gives you the ability to import, share, and edit videos from a variety of cameras and devices with support for multiple formats. It has numerous tools for editing and timeline, trimming, effects, audio enhancement, color correction, closed captions, multimedia management, and project workflow. It can handle VR headset playback and 360-degree video editing, as well as HDR and ProResRAW sources. The software allows you to integrate dozens of third-party tools, devices, content, and plug-ins to give you an extendable platform.

The software is a standalone, on-premise solution priced at $299 (one-time payment). While it is locally deployed, the software allows you to upload, organize, and download files from online storage and stock media sites for project collaboration and sharing. It is designed for iMac and MacBook computers with macOS 10.13.6 or later versions of the operating system.

  • Advanced tools for video/audio editing, motion graphics, and delivery
  • Built on 64-bit architecture for handling complex projects and effects
  • Extendable workflow via integration with dozens of external tools

2. Adobe Premiere Pro

Adobe Premiere Pro is a video editing software for professionals and enthusiasts. Its claim of being “a cut above the rest” has an element of truth about it. That’s because it has become a popular tool for filmmakers, videographers, TV editors, and YouTube content creators. It has evolved into an industry-standard not only in video editing but also in workflow automation and media asset management. It supports all kinds of cameras, all types of formats, and any platform, including Mac and PC. This would make an excellent platform to use in conjunction with content marketing software, which could assist you in reaching out to your audience.

From its extensive R&D and the suggestions of its horde of users, Adobe Premiere Pro is a continually improving product with new features rolled out for every new release. It offers a new Freeform view for organizing and viewing storyboard and media files; rulers and guides for the precise layout of clips, text, and graphics; auto-Ducking for adding ambient sounds into your audio mix; faster mask tracking; and a dozen other enhancements on audio and video.

Of course, all the other features Adobe Premiere is known for are still there, including precise color grading, motion graphics, and animation, instant audio improvement, and integration with hundreds of partner technologies. The software also works seamlessly with its sibling Adobe products like After Effects, Audition, Photoshop, InDesign, and others. The software is part of Adobe’s Creative Cloud, which means it is accessible online from any connected device. It has several packages for business, students, and schools. For individuals, the plan is pegged at $29.99/month or $239.88/year.

  • Established industry leader
  • Multi-platform, multi-format, compatibility
  • Regular roll out or updates and new features

3. iMovie

iMovie is another Apple product designed for macOS and iOS platforms. It is an entry-level video clip editing tool to help you produce visual stories from photos and videos. It gives you access to themes, templates, and tools for adding music, titles, and effects. It makes it easy for you to capture and cut photos directly from your iPhone, transfer them automatically to your iCloud Drive, then download them to your Mac or iPad, where you can add music, transitions, and fades, special effects, and other final touches.

iMovie, however, is not a barebones application. It can handle 4K videos and is loaded with dozens of design styles for creating animated titles and credits. You can also apply cinematic filters and effects on the entire video or the selected clip. In addition, it lets you control video speed (speed up or slow down), include green screen effects for changing backgrounds, put in picture-in-picture or split screens, and add or edit audio elements. iMovie is free and can be downloaded from the App Store.

  • Zero-cost solution video editing tool for Mac and iOS devices
  • Easy to navigate and simple to use with intuitive features
  • Allows for quick creation of short videos and sharing them online

4. WeVideo

WeVideo is a cloud-hosted video editing and sharing software that can support multiple formats and multiple platforms, including Mac, PC, Chromebook, Android, and iOS devices. The software makes it a breeze for you to capture, create, view, and share your videos even at up to 4K resolution. Its advanced editing features and simple interface allow you to produce professional-level videos without the needed expertise and without having to pay for expensive tools.

With WeVideo, you can edit anywhere on any device with full control over tools for video editing and processing, motion titles, green-screen effects, screencasting, picture-in-picture, voiceovers, collaboration, and sharing, and media management. It utilizes Jumpstart technology that lets you start editing without waiting for your video to upload, allowing you to create movies in minutes. It has a storyboard, timeline, pre-built templates, and advanced text editing features to further speed up your video creation.

WeVideo has a free plan, and four paid plans that start at $3.74/month. Its higher-priced plans give you access to a library containing thousands of video, music, and image files that you can use for your video projects. But if you prefer an all-around solution, you can look at digital asset management software instead.

  • Provides file and media management, collaboration, and sharing tools
  • Supports more than 600 video, audio, and video formats
  • Maintenance-free cloud platform

5. Filmora

Filmora is designed to simplify the video editing process through an online solution that can be accessed through any connected device. It can be used by all kinds of video creators, whether for creating personal movies or for coming up with business presentations, product demos, or marketing videos. It allows you to incorporate overlays, filters, custom titles, and transitions as well as adjust audio, remove background noise, and set keyframes. Aside from basic editing tools, you also have compositing tools for imaginative videos using green-screen effects and layering clips.

Filmora supports 4K video editing, multiple footage, and multi-format sources. It is capable of importing multiple videos and using up to a hundred layers of multimedia materials for creating complex stories, without having to pour in hours of work. Once you’re done with your video project, you can quickly transfer it to DVD or sharing directly to Facebook or Vimeo right from the Filmora platform. The software offers various pricing plans for schools, individuals, and businesses and has dedicated plans for Mac and Windows users. Its Filmora plans for Mac are priced at $49.99/year for a one-year subscription for one Mac; $59.99 for a lifetime license; and $179.97 for a lifetime license of up to five Macs.

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  • Simplified professional-level video editing
  • Dozens of creative filters and special effects
  • Dedicated packages for Mac users

6. DaVinci Resolve

DaVinci Resolve is a professional, on-premise editing solution that brings together tools for 8K editing, visual effects, color correction, and audio editing in one package. It is built to streamline post-production workflows and enable multi-user collaboration. It allows for one-click shuttling between tools for editing, effects, color, and audio. These capabilities enable members of a post-production team – producer, director, video and sound editors, graphic artists, and others – to easily work together on completing the project, whether it is a TV show, music video, or full-length feature film.

DaVinci Resolve is a complete color grading program for film and video editing. It offers color correction and finishing tools that editors and colorists can use to create cinematic results regardless of whether the project is intended for theater, TV, or online viewing.

DaVinci Resolve is available in just two plans. First is a free one with all the tools for editing, motion graphics, visual effects, color correction, and audio enhancement. The second is a paid plan at $299 that adds several 3D tools, plugins, special effects, and collaboration capabilities.

  • Affordable high-end video/audio post-production platform with advanced features
  • Over 250 tools for compositing, keying, compositing, rotoscoping, text animation, etc.
  • Optimizes CPU and GPU for smooth and responsive playback

7. HitFilm Express

HitFilm Express is a free online video editing and visual effects software that gives you all the tools you need to prepare you for professional filmmaking. You can create Hollywood-style movies right from your home studio without the need to hire professional video editors. The software supports both Mac and Windows and is ideal for indie filmmakers out to make theater-ready movies. It gives you a revolutionary workflow that can combine timelines, customize the interface, work with various formats, configure export settings, and more.

With HitFilm Express, you get video editing tools for adding animations, enhancing composite shots, add unlimited video/audio tracks, modify layers, make precise cuts, and add smooth transitions. You also have at your disposal tools for color correction and grading, keying and extraction, 3D modeling, simulating objects and particles, and an array of other special effects.

HitFilm Express requires a high-end system such as that of MacOS 10.11 or higher. While the software is entirely free, you have to buy add-on packs and modules ranging from $10 to $50 each, which extend the software’s functionalities and give you more specialized effects to work on.

  • Offers extensive, regular tutorials for recreating FX footage from hit movies
  • Cost-effective, feature-rich editing/special VFX software
  • Dedicated technical support team and active online community

8. Wideo

Wideo is an online animated video platform accessible by Mac, Windows PC, and other connected devices. It is intended to help businesses come up with fun and engaging promotional, explainer, and marketing videos. Creating presentation videos through Wideo is fast and easy, with 80 ready-made templates. You can create, edit, and share videos using the drag and drop interface. You don’t have to start from the ground up since there are ready-made templates that allow you to create animations in no time, even without any video editing background. And while you are at it, you can keep these 13 video marketing trends for 2020 in mind to ensure that your efforts hit the mark.

There are several template categories you can choose from to match your business and industry, including those for ecommerce, marketing, product demos, startups, school projects, company presentations, and more. The process is simple – sign up to create your account, then choose from the ready-made templates or, if you prefer, upload your own. You can then customize your video by adding transitions, apply effects, change the animation speed, copy or remove keyframes, and preview your work before uploading them online and sharing interactive links.

Only paid plans allow branding, longer videos, and full HD downloads. There are three paid plans offered, starting at $59/month or $19/month if billed annually.

  • Over 80 video templates built by professionals
  • You get premium support, priority downloads, privacy control, and monetization rights
  • Easy drag-and-drop video creation and editing

9. VideoPad

VideoPad is a full-featured digital video editor built with a simple user interface and intuitive tools. It is suitable for use by individuals and businesses looking to create professional-quality videos minus the complexity and high cost. With the software, you can create and edit videos simply by adding clips through drag-and-drop function, apply video effects from a library of over 50 transitions and effects, and burn your videos on DVD or upload them online. The software supports all major video formats such as avi, wmv, mpv, and DivX, regardless of the video source.

VideoPad comes with video optimization tools to fine-tune colors, adjust video speed, and add images to sequences, and do 360-degree or 3D editing. The on-premise software is available in several pricing plans, including a lifetime license at a discounted price of $34.99. Several add-on tools for capturing, converting, recording, labeling, and more, are offered at additional cost. There are also separate editions available for Mac OS X, Windows, iPhone/iPad, Android, and Kindle devices.

  • Has a dedicated edition for Mac users
  • Utilizes pure digital editing tools
  • Equipped with complete video optimization capabilities

10. Lightworks Pro

Best Raw Editing Software For Mac

Lightworks Pro is a big player in the video editing industry, having been used in blockbuster films like Pulp Fiction and Heat. The software is a complete video creation, and editing package for work intended not only for big-screen projects but also for TV, social media, video sharing sites, and for professional-level business projects. Lightworks is loaded with features that include an intuitive interface, easy timeline editing, and trimming, audio and video effects, multi-format support, up to 4K video export, and access to royalty-free video and audio content.

Whether you’re making a short video or feature-length films, Lightworks got you covered with all the professional-grade tools you need to do precise edits and enhancements like color grading, blending, transitions, keyframing, and adding special effects. The video editor integrates with Blackmagic Fusion, an image compositing tool for creating VFX for movies, commercials, and TV shows. Also, you can utilize plug-ins from Boris, a vector-based titling tool, for adding filters, graffiti, and graphics. The online platform offers a free version with limited features and three premium editions with prices starting at $24.99. You can also get a full license with no expiration for $437.99.

  • Runs on Mac, Windows, and Linux systems
  • Enhanced VFX with Boris FX plug-ins and Blackmagic Fusion tools
  • A vast set of tutorial videos and vibrant online user community

11. macXvideo

macXvideo is a free, next-generation video processing application dubbed as the best tool for 4K video processing. Despite its name, it is not an Apple product but is designed to leverage the computing capabilities of Mac machines for efficient and effortless compression of 4K (up to 8K) videos without loss of quality. The software is simple to use with intuitive tools that do not require video editing expertise for editing, decoding, encoding, and compressing ultra-high-definition 4K or higher resolution videos.

macXvideo offers a number of video editing features for transforming raw videos into high-quality movies. It comes with tools for video trimming/cutting, splitting, merging, variable playback speed, captions/subtitles, and audio enhancements. It also has capabilities for adjusting and correcting colors, saturation, gamma, contrast, and hue. The software supports videos from whatever source and is compatible with all types of audio/video formats, codecs, size, and quality.

  • Entirely free on-premise video editing solution
  • Superior and fast processing for UHD video materials
  • Next-gen video compression technology while retaining near original video quality

12. Rocketium

Rocketium is a cloud-based video creation and editing software that makes it easy to produce business videos. Targeted at marketers, publishers, and agencies, the software provides a simple and hassle-free way for businesses to tell their stories or relay their messages through promotional videos, product or company presentations, or ad campaigns. It offers powerful and professional design and editing tools for video scene trimming, cropping, and adding multimedia elements like music and images. You get single-click styling, colors, fonts, animation options, and timing, and positioning, among others.

Rocketium is compatible with Mac and Windows operating systems. It gives you access to millions of royalty-free video footage, images, and soundtracks so you can easily complete your video with all the components you need. You can likewise customize your video to reflect your brand and use the software’s “workspaces” to collaborate with colleagues on your project. Software to unzip rar files mac. Rocketium is available in four paid plans starting at $9/month.

  • Access to huge multimedia content
  • Trello-like task boards for managing projects
  • Built-in video content translation tool for 100+ languages

Use Free Trials to Find the Best Video Editing Software for You

Reading up on a video editing software and watching demos and tutorials may not be enough. For you to find which application works best for you, you need to have hands-on experience with a platform. But subscribing to each program on your shortlist could be unnecessarily expensive. Fortunately, vendors now offer free trials of their products. You can take advantage of these to test drive tools and features.

Speaking of finances, it is an easy choice to go for the most expensive video editing software from a well-known developer. This is because you can be sure it packs a punch, feature-wise. It may not be suitable for your budget, though. Still, there are other solutions on the list that could serve as an alternative to your first choice. With those, you have the powerful tools you need that will still enable you to create the best videos.